How accurate are your geo-fences?

REPOWR and Kestrel Insights are collaborating to establish virtual perimeters around our asset locations, aiming to initiate automated responses that boost security and tailor user experiences by location. This collaboration enables businesses to more efficiently engage with their customers, optimize their operations, and offer specific services or promotions, thereby greatly enhancing both operational efficiency and customer satisfaction.

Managing geo-fences is quite a technical challenge, particularly when controlling them from afar, like from a computer that's 725 miles distant from the actual site. As we incorporate geofences into our systems, maintaining their precision is essential. Inaccurate geofencing information can degrade the user experience, leading to dissatisfaction among customers.

In response to this challenge, we are employing advanced data science techniques, an essential phase where our data scientists take a pivotal role. Their knowledge, along with our collaboration with specialized firms such as Kestrel Insights, allows us to proactively correct approximately 90% of potential data inaccuracies before they affect our customers.

Kestrel Insights plays a crucial role in offering us automated geofencing solutions designed specifically for key supply chain points such as trailer yards and distribution centers, which our customers frequently use. REPOWR’s data scientists utilize a mix of advanced machine learning techniques—clustering for grouping similar data points, classification algorithms for sorting data into categories, and neural networks for complex pattern recognition. This approach, in tandem with the integration of real-time IoT data and precise polygon mapping from Kestrel, empowers us to swiftly identify and rectify data anomalies. This process is not just reactive but iterative, constantly improving the accuracy of our geofences, and showcasing our commitment to technical excellence and innovation in this space.

Keep an eye out for our forthcoming product enhancements that aim to improve customer experiences and efficiency through the use of geo-fencing capabilities.

Shubhendu Shrivastava (VP of Product and Engineering)